ASILE conference presentation:
Signs of the times: Using Indonesian ads and promotional material to enliven teaching
Advertisements are created by experts to make language striking, effective and memorable, so as teachers we are lucky to be able to use the results freely in our classes. Introducing Indonesian ads into our teaching enriches language acquisition. A good collection of Indonesian signs and advertisements can be used to add liveliness and depth to classes, yet the language involved has not been the subject of much study. I am struck by the frequency with which Indonesian promotional materials and messages use rhyming and rhythmic slogans to get their message across and hammer it home. Such material is quite easy to acquire yet it is a highly effective teaching aid in the class-room. Why dont we make more use of it?
Conjoint Associate Professor UNSW,
ILTI Academic Coordinator ACICIS.